WORK

The sigsag - co-founder and chief marketing officer

As Chief Marketing Officer at The SigSag, I lead the development and execution of the brand’s digital marketing strategy. My role encompasses crafting data-driven and creative strategies and bringing them to life through innovative content creation, persuasive copywriting, targeted meta ads, email marketing, and impactful collaborations. Throughout my role, I’ve contributed to the brand’s growth through the successful implementation of innovative strategies. Below are some of my top achievements:

  • Successfully launched and tracked two Meta Ads campaigns with over 20 ads, achieving a 4% conversion rate.

  • Increased Return on Ad Spend (ROAS) for Meta Ads from 2.0 to 3.7 by redesigning ads to make them more engaging, optimizing keyword targeting, and crafting compelling copy.

  • Executed a Black Friday campaign that exceeded sales targets by 30% through targeted email marketing, meta ads and organic content.

  • Secured strategic partnerships with over 5 high-impact digital creators.

  • Scripted and directed user-generated content (UGC) campaigns that achieved a 45% increase in engagement rates.

  • Collaborated with the product team to refine designs based on market research and customer feedback, enhancing product appeal and satisfaction.

Collaboration with Content Creator Watt Sopa

Content Plan

American marketing association - external relations officer

Created and directed the 'Meet the Founder' campaign, designed to strategically enhance AMA's visibility and connect members with leading figures in the industry. The campaign's objective was to foster a learning and networking environment that translates into professional growth opportunities for members.

Led a cross-functional team in the planning, execution, and optimization of campaign elements, including digital promotions, speaker engagements, and event logistics, resulting in a 60% increase in event attendance.

Achieved campaign goals by effectively interviewing high-profile speakers and managing interactive sessions that engaged and inspired over 150 participants.

Campaign for Olipop’s Entry into Mexico

In an ambitious expansion into the Mexican market, this project outlines the comprehensive strategy for introducing Olipop, a popular probiotic soda from the USA, to Mexican consumers.

FEEL GOOD SUNSCREEN

Developed during my time at the University of Sydney, the Feel Good Sunscreen project encapsulated a dynamic marketing strategy to launch an innovative sunscreen brand in Australia. The campaign aimed to establish Feel Good Sunscreen as a trusted, essential brand for skin protection, emphasizing both health and environmental benefits.