WORK

The sigsag - co-founder and chief marketing officer

As Chief Marketing Officer at The SigSag, I lead the development and execution of the brand’s digital marketing strategy. My role encompasses crafting data-driven and creative strategies and bringing them to life through innovative content creation, persuasive copywriting, targeted meta ads, email marketing, and impactful collaborations. Throughout my role, I’ve contributed to the brand’s growth through the successful implementation of innovative strategies. Below are some of my top achievements:

  • Successfully launched and tracked two Meta Ads campaigns with over 20 ads, achieving a 4% conversion rate.

  • Increased Return on Ad Spend (ROAS) for Meta Ads from 2.0 to 3.7 by redesigning ads to make them more engaging, optimizing keyword targeting, and crafting compelling copy.

  • Executed a Black Friday campaign that exceeded sales targets by 30% through targeted email marketing, meta ads and organic content.

  • Secured strategic partnerships with over 5 high-impact digital creators.

  • Scripted and directed user-generated content (UGC) campaigns that achieved a 45% increase in engagement rates.

  • Collaborated with the product team to refine designs based on market research and customer feedback, enhancing product appeal and satisfaction.

Collaboration with Content Creator Watt Sopa

Content Plan

American marketing association - external relations officer

As the external relations officer at AMA, I strategically expanded AMA’s industry presence and member engagement through high-impact events, partnerships, and professional development initiatives.

  • Led the ‘Meet the Founder’ campaign, a key initiative designed to elevate AMA's visibility and provide students with direct access to industry leaders. This resulted in a 60% increase in event attendance and engaged over 50 participants through speaker interviews and interactive sessions.

  • Recruited and coordinated guest speakers from diverse industries

  • Organized career fairs, mock interview sessions, and resume workshops in collaboration with the UTSA ACOB Center for Student Professional Development (CSPD), equipping students with practical skills for career success.

  • Established and maintain partnerships with UTSA RSO organizations, AMA collegiate chapters, and the San Antonio AMA professional chapter, fostering a broader networking community.

  • Develop sponsorship and donation proposals, securing support from local businesses to fund AMA events and initiatives.

Campaign for Olipop’s Entry into Mexico

In an ambitious expansion into the Mexican market, this project outlines the comprehensive strategy for introducing Olipop, a popular probiotic soda from the USA, to Mexican consumers.

Sanitary Masks Brand: Keeping Mexico Safe in Style

Co-founded during the height of the pandemic in 2020, this initiative combined safety and style, helping Mexicans stay protected with masks they loved. As Social Media & PR Lead, I drove online sales and B2B partnerships, contributing to over 1M MXN in revenue in just 9 months.

FEEL GOOD SUNSCREEN

Developed during my time at the University of Sydney, the Feel Good Sunscreen project encapsulated a dynamic marketing strategy to launch an innovative sunscreen brand in Australia. The campaign aimed to establish Feel Good Sunscreen as a trusted, essential brand for skin protection, emphasizing both health and environmental benefits.

Consumer Perception of AI-Generated Content in Digital Marketing: Implications for Authenticity, Trust, and Engagement- Independent Research study

Currently conducting an original research study to explore how consumers perceive AI-generated content in digital marketing, focusing on its implications for authenticity, trust, and engagement. The study aims to analyze consumer behavior and preferences when interacting with AI-generated visuals, text, and voices, offering valuable insights into the evolving role of AI in marketing.