THE SIGSAG
Redefining Men’s Basics — One Strategy at a Time
The SigSag is a premium men’s basics brand dedicated to delivering elevated essentials that fit well, feel great, and outlast fast fashion. As Chief Marketing Officer, I lead the development and execution of the brand’s digital marketing strategy. My role encompasses crafting data-driven and creative strategies and bringing them to life through innovative content creation, persuasive copywriting, targeted meta ads, email marketing, and impactful collaborations. Throughout my role, I’ve contributed to the brand’s growth through the successful implementation of innovative strategies.
TOP ACHIEVEMENTS
Successfully launched and tracked two Meta Ads campaigns with over 20 ads, achieving a 4% conversion rate.
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Secured strategic partnerships with over 5 high-impact digital creators.
Increased Return on Ad Spend (ROAS) for Meta Ads from 2.0 to 3.7 by redesigning ads to make them more engaging, optimizing keyword targeting, and crafting compelling copy.
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Collaborated with the product team to refine designs based on market research and customer feedback, enhancing product appeal and satisfaction.
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Scripted and directed user-generated content (UGC) campaigns that achieved a 45% increase in engagement rates.
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Executed a Black Friday campaign that exceeded sales targets by 30% through targeted email marketing, meta ads and organic content.
Instagram Content Plan
The plan behind the posts
The SigSag’s Instagram grid is built around a funnel-based content strategy, combining posts that drive awareness, engagement, and conversion. Each piece of content is intentionally designed to support the brand’s growth goals while maintaining a cohesive, elevated visual identity.
