About me
As a senior marketing student at the University of Texas at San Antonio, I am driven by a passion for creating meaningful and authentic connections between brands and their audiences. My work is guided by a deep understanding of consumer behavior and a dedication to excellence in execution.
Throughout my academic and professional journey, I have gained hands-on experience in digital marketing and strategy development. From managing social media campaigns to co-founding a fast-growing startup, I’ve built a strong foundation in executing multi-channel campaigns for high-impact results.
I believe that good marketing is rooted in understanding your audience’s emotional needs and desires. But exceptional marketing goes a step further—it anticipates these needs and innovates ways to fulfill them before the audience even fully realizes them. Guided by this philosophy, I aim to stay at the forefront of industry trends, continuously learning and evolving to meet the challenges of a field that inspires and excites me every day.
SKILLS
Marketing research
Expertise in gathering and analyzing market data to identify trends, customer preferences, and competitive insights, with experience in surveys, interviews, and secondary data.
PROJECT MANAGEMENT
Adept at overseeing marketing projects from conception through completion. Excel in coordinating teams, meeting deadlines, and aligning projects with business goals.
GOOGLE ADS
Skilled in creating and managing PPC campaigns using Google Ads. Focuses on maximizing ROI through keyword selection, ad copy optimization, and performance tracking.
consumer BEHAVIOR
Deep understanding of consumer behavior, using psychology to predict responses and tailor marketing for diverse audiences.
EMAIL MARKETING
Experienced in crafting targeted email campaigns that drive engagement and conversions. Utilizes segmentation, A/B testing, and performance analysis to optimize campaign effectiveness.
META ADS
Skilled in Meta Ads, specializing in audience targeting, ad creation, and budget management to maximize campaign impact.
social media management
Skilled in creating, managing and scheduling content across platforms, with expertise in brand voice, engagement, and metrics analysis to enhance online presence.
COPYWRITING
Strong ability to produce compelling and persuasive copy tailored to various marketing channels and audiences.
DATA ANALYTICS
Proficient in interpreting complex data sets to derive actionable insights. Utilizes analytical tools to measure marketing performance and influence decision-making processes.
Certifications
